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Facebook Graph Search
An Introduction to Facebook’s Game-Changing New Search Tool The worldwide total of Facebook users reached 1 billion in September last year. More amazingly still, each day Facebook users spend a...
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PPC – Make it Perform
PPC, Pay-per Click, Paid Search… call it whatever you want, you’ll always get outstanding results with us. Our 5 core elements of running your successful PPC campaign: Account Structure Think about it...
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SEO – Make It Visible
Why Choose us for SEO? With a history of success across a wide range of campaigns – everything from Blue Chip C2C to highly specialized B2B and high-end luxury brands, Make It Rain has experience in...
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Social – Make It Social
Social media is here to stay, so whether you have no idea where to start or have been using it for years and need some new strategies and ideas, we can help. Our social media services: Strategy...
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Google is Now Indexing Text in Flash Files!
Say it ain’t so! While doing a bit of research, and trying to audit the indexation of Flash files, our head of SEO, @lukeregan, stumbled upon something very interesting… It appears that Google can now...
View ArticleMy Top Digital-Marketing Posts for 2012!
My first year working in the digital marketing industry is quickly drawing to a close and looking back, considering that the endless ideas and processes were completely new to me this time last year,...
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Google’s SEO: The Number-One Search Engine Through Human Eyes
Learning SEO, although a never-ending process, is fairly straightforward in the early stages. For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really...
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Should I be worried by the loss of keyword referral data?
With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new....
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Digital Stories: Some of my Favourites From This Week
It’s probably the nature of the digital media industry, but whether I’m choosing articles to share on Twitter or Facebook, for research, or simply to continue building my own digital knowledge, I...
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Our definitive Guide to Google Panda: Everything you need to know and what...
Google – Staying Ahead Google has long been the dominant search engine in terms of market share. A recent report based on data obtained by SEOmoz, Alexa, Karma Snack and several other trusted analytics...
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Social Media SMACKDOWN! 2013 Los Angeles Mayoral Elections
Ok, we all know 2013 Search ranking factors now includes audience and human activity right? And we all know Social Media plays a big part in triggering these audience and human activity signals with...
View ArticleMake It Your Career
We are currently interviewing for the following positions: Santa Monica, CA PPC Managers You will be working on US and European PPC accounts, you must have amazing attention to detail and both an...
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Local Search Results Gets A Interactive Carousel
Google local search results gets a new upgrade today with the official release of interactive “carousel” feature similar to the Google Knowledge Graph Carousel. Although it includes restaurant...
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Bing Drives More Traffic Than Google?
Have you seen the latest development regarding the sudden increase in Bing traffic? No? You mean, you didn’t hear about Bing overtaking Google? Don’t panic, neither did we! It wasn’t until we witnessed...
View ArticleHow Facebook can put your brand in front of a wider audience
Facebook have released a new algorithmic change that is going to have a massive impact on brands and social media managers alike. The new change, which was announced on February 24th in Facebook’s...
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How To Create Google Shopping Campaigns
When it comes to managing your Product Listing Ads in Adwords, there are two ways this can be done: Regular Product Listing Ads campaigns Shopping campaigns Shopping campaigns are simpler and more...
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From SEO to CRO
The web is constantly evolving and there is no exception in this latest trend, with Google being forced to cannibalise its own value system. As ingenious humans persist to find new ways to build...
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5 Common PPC Mistakes
Budget Suffocation Your account should be properly structured, allowing you to have effective budget management and avoid budget suffocation. Having too many ad groups, or ad groups that perform...
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Google Analytics: Get Dirty With Data – Useful Dashboards to Help You Analyse...
Google Analytics, or any analytics package, can be a minefield to trawl through. Dashboards are a great way to visualise what’s happening with your site at a glance. I also find that Senior Level...
View ArticleSocial Signals: Do They Matter?
Google’s head of webspam Matt Cutts has released a video tackling the question of social signals. The video addresses the question of Facebook and Twitter as vehicles for SEO success. The questioner...
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